Reported 2 days ago
Spotify has initiated price increases ranging from 8% to 22% in Germany, Austria, and Switzerland, aiming to strengthen margins and enhance growth prospects. Targeting around 25% of its global premium subscribers, the move is expected to improve gross margins due to lower royalty obligations from non-music content like audiobooks and podcasts. Analyst Michael Morris has raised his price forecast for Spotify, predicting continued upward trends in its profitability as more price hikes are expected in major markets such as the U.S. by the end of 2025.
Source: YAHOO