Reported about 1 year ago
Spotify's Global Head of Advertising, Lee Brown, discusses the future of advertising and the impact of AI on the industry. Brown highlights Spotify's use of AI in creating customized playlists and introducing new tools like Quick Audio for script generation. He emphasizes the importance of AI in enhancing creativity, targeting, brand safety, and performance in advertising. Brown also talks about Spotify's evolution as an audio company, incorporating podcasts, audiobooks, and potentially video content. Additionally, he points to globalization, performance-based marketing, and brand resiliency as major trends shaping the advertising landscape.
Source: YAHOO