Reported 1 day ago
Stagwell Inc.'s Assembly announced the launch of 'Assembly Control' on July 3, aimed at improving brand safety and campaign performance in programmatic advertising. Set to roll out globally throughout July 2025, this solution was developed with a leading ad verification platform for tailored agency needs. Assembly seeks a 75% global client adoption rate for this tool by the end of 2025, addressing risks associated with programmatic advertising, which constitutes over 90% of US digital display ad spend.
Source: YAHOO