Reported about 15 hours ago
Starbucks CEO Brian Niccol announced a shift in strategy focusing on increasing store staffing and slowing down the automation rollout. This move marks a departure from industry trends favoring technology, as Niccol emphasizes enhancing customer experience and acknowledges past miscalculations regarding labor reduction. With a pilot increase in staffing already underway, Starbucks plans to expand its workforce across U.S. locations despite the added costs, while scaling back on the previously-promoted Siren automation system.
Source: YAHOO