Reported 27 days ago
Starbucks CEO Brian Niccol has pledged to revamp the coffee chain following disappointing Q4 earnings, which saw a 3% drop in revenue and a 25% fall in adjusted earnings per share. In response, Starbucks is set to reintroduce Sharpie pens, condiment stations, and eliminate fees for non-dairy milk, while focusing on improving service speed and simplifying the menu. The company aims to reconnect with customers through operational changes and personalized experiences, as it grapples with declining sales and foot traffic amid heightened competition.
Source: YAHOO