Starbucks CEO Brian Niccol Faces Major Challenges in Revamping the Company

Reported 21 days ago

Starbucks CEO Brian Niccol, previously of Chipotle, is tackling significant operational issues at Starbucks to improve its financial standing and stock price. Recent earnings reports highlight problems such as a cluttered US menu and decreasing demand in China. Niccol is already making changes, including reinstating coffee condiment stations and planning a trip to China, as he seeks to implement turnaround strategies for the coffee giant.

Source: YAHOO

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