Reported 1 day ago
Brian Niccol, Starbucks' new CEO, aims to transform the coffee chain into a classic coffeehouse while addressing the disruptive nature of mobile orders. During an investor call, Niccol noted that these orders flood in rapidly, affecting the personal service in-store customers receive. To enhance efficiency, he plans to implement an algorithm that prioritizes mobile orders differently, allowing baristas to balance the needs of both in-store and mobile customers more effectively.
Source: YAHOO