Reported 21 days ago
Starbucks CEO Brian Niccol announced that the coffee chain will remain headquartered in Seattle as it implements a 'Back to Starbucks' strategy aimed at simplifying its menu and enhancing customer experience, amidst recent struggles in performance. Despite speculation about relocating the headquarters for modernization and talent acquisition, Niccol emphasized the importance of staying connected to the company's roots at Pike Place Market, where Starbucks was founded in 1971.
Source: YAHOO