Reported 3 days ago
Starbucks CEO Brian Niccol announced the accelerated deployment of a new staffing and service model across all 18,000 North American locations by the end of summer, instead of the previously planned one-third of U.S. stores. This initiative aims to enhance customer experience and drive sales growth, as early trials indicate improved service speed and sales. The model features in-store technology for better order management and a dedicated barista for drive-through services, aligning with Niccol's strategy to refocus on in-store experiences.
Source: YAHOO