Starbucks Faces Major Hurdles Under New CEO

Reported about 1 month ago

Starbucks's new CEO, Brian Niccol, is contending with significant challenges as the company reported a shocking 10% drop in US comparable transactions and a 14% decline in same-store sales in China. The coffee chain's attempts to improve sales through in-app promotions and new products have fallen short, prompting the company to pull its full-year guidance for the first time.

Source: YAHOO

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