Reported 29 days ago
Starbucks' new CEO, Brian Niccol, aims to revive the coffeehouse culture in U.S. stores amidst falling demand for its products. In his initial plans, Niccol emphasizes improving order timeliness and enhancing the in-store experience to better serve customers. He also highlights the need for a clearer distinction between 'to-go' and 'for-here' services while focusing on supply chain improvements and addressing competition in markets like China.
Source: YAHOO