Reported about 22 hours ago
Starbucks is optimistic that new products, including a cold foam protein drink, along with improved store operations will help reverse its declining U.S. sales, which fell for the sixth consecutive quarter. Although the company reported a revenue increase of 4% in its latest fiscal quarter, same-store sales dropped 2%, causing concern. CEO Brian Niccol emphasized plans to enhance customer service through the 'Green Apron Service' model and introduce various new food and drink items, signaling a shift towards more customer-centered operations.
Source: YAHOO