Reported 29 days ago
Brian Niccol, Starbucks' newly appointed CEO, emphasizes the need to enhance customer service and restore the company as a community hub. In his open letter, he acknowledged declining sales and identified challenges such as increasing competition and a lack of consistency in service. Niccol aims to revamp the in-store experience to ensure quality coffee, efficient service during busy times, and a welcoming environment for customers.
Source: YAHOO