Reported 24 days ago
Starbucks has appointed Brian Niccol as its new CEO, with an impressive $110 million compensation package aimed at drastically improving the company’s performance. In an open letter, Niccol highlighted issues within Starbucks' U.S. operations such as customer experience and long wait times, and he presented a 100-day plan focused on enhancing morning service, investing in baristas, and fostering customer engagement. While the company remains profitable, it's addressing its self-created challenges, and Niccol's approach mirrors former CEO Howard Schultz's strategies, fostering optimism for future growth.
Source: YAHOO