Reported about 2 months ago
Starbucks shares jumped nearly 25% after the announcement of Brian Niccol, the former CEO of Chipotle, as the new CEO, effective Sept. 9. This change comes amid struggles under ex-CEO Laxman Narasimhan, who faced declining U.S. sales and negative customer experiences. While Niccol's track record at Chipotle suggests potential for recovery, his ability to address Starbucks’ unique challenges, particularly in a competitive Chinese market, remains to be seen. Analyses indicate that despite the stock's recent surge and a reasonable P/E ratio, it may still be a viable long-term investment.
Source: YAHOO