Reported 6 months ago
Major streaming platforms like Netflix, Warner Bros. Discovery (Max), and Peacock are raising the prices of their ad-free plans, while keeping ad-supported options unchanged. The strategy focuses on optimizing revenue by leveraging additional ad revenue per user and creating economic differentiation between the two tiers. Price hikes are timed strategically around upcoming content releases or events, aiming to maximize profitability despite potential increases in subscriber churn rates.
Source: YAHOO