Reported 12 months ago
Hota Motors, a leading car manufacturer, has successfully boosted sales through its promotional efforts, with a promising performance expected during the summer vacation season. The recent promotion, named 'Vision Century Gift,' offering over NT$150,000 worth of car gifts, has significantly increased customer visits, with a 13% or more rise in foot traffic compared to pre-promotion levels. Orders have been particularly strong since the beginning of this year, nearly matching the January sales peak. The Corolla Cross model excelled in order performance, with a 30% increase in orders compared to the previous three months, while other models like RAV4 and Yaris Cross also demonstrated good sales. The promotion's success is partly attributed to last-minute orders, common during weekend sales events, and delayed car deliveries, expected to boost registration numbers in July. Hota Motors estimates June car sales to reach around 43,000 units, slightly higher than the same period last year. Despite challenges like limited Lexus quotas and a lack of major new car releases in the first half of the year, Hota Motors aims to achieve its annual sales target of 170,000 units through the summer promotion offering generous incentives like a 65-inch JVC TV with selected car purchases, zero interest rate financing up to NT$1 million, trade-in bonuses up to NT$30,000, and a five-year/140,000 km extended warranty.
Source: YAHOO