Reported about 1 year ago
As the summer box office heats up with sequels like Disney's Inside Out 2 and Despicable Me 4, Comscore senior media analyst Paul Dergarabedian discusses the industry's recovery from the pandemic slump and strikes. Highlighting the theatrical experience's communal and immersive nature compared to streaming at home, Dergarabedian points to the potential for another viral moment similar to the 'Barbenheimer' phenomenon as movies like Wicked and Gladiator II are set to release on the same day. The conversation reflects on the summer box office's performance and the impact of quality content available for streaming on consumer movie choices.
Source: YAHOO