Swatch to Increase US Prices After Tariffs, Says CEO

Reported about 23 hours ago

Swatch will raise its prices in the United States by 5% to 15% following a 39% tariff imposed by President Trump on Switzerland. CEO Nick Hayek noted that while American consumers may not be pleased with the price hike, they understand it is a consequence of U.S. policy. Despite this, Swatch reported strong sales growth in the U.S., with an increase of about 15% in local currency across all brands.

Source: YAHOO

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