Reported 9 months ago
Taco Bell is joining the fast food value meal wars with its biggest deal, the Luxe Cravings Box, which includes four popular food items at a discounted price of $7, aiming to attract customers facing economic pressures. With competitors like Starbucks, Burger King, and McDonald’s also offering value-centric deals, Taco Bell's chief marketing officer emphasizes making fast food affordable for everyone with full-sized favorites. While Taco Bell's parent company, Yum Brands, reported a modest 2% rise in same-store sales, the new deal signifies their effort to entice customers back amidst reduced spending on fast food.
Source: YAHOO