Reported 2 months ago
Taco Bell is outpacing its competitors in the fast food sector by attracting budget-conscious customers with its distinct 10-item value menu, even as other brands like KFC and Pizza Hut report declines in sales. CEO David Gibbs emphasized that Taco Bell's unique offerings are effective in drawing in consumers willing to spend less, especially in light of economic pressures. Despite challenges faced by Yum Brands due to external factors like the Israel-Hamas conflict, Taco Bell achieved a 5% growth in same-store sales in Q2 2024, thanks to successful initiatives such as the Cantina Chicken lineup and advancements in technology like AI-driven drive-thrus.
Source: YAHOO