Reported 8 months ago
As the peak summer season approaches and travel demand rises with the recovery of air transport capacity, Taiwanese people are eager to travel abroad, with the recent earthquakes in Taiwan affecting both the domestic and incoming tourism markets. To boost occupancy rates, various Taipei hotels such as Shin-Weng Business Hotel, Leofoo Hotel, Leofoo Hotel Yilan, Shangri-La's Far Eastern Plaza Hotel Taipei, Evergreen Laurel Hotel Taipei, and Chamber.8 Taipei are targeting local customers with special themed accommodation offers, marking the start of the summer's first competition for guests. While the first quarter saw a boost in the Taipei hotel tourism sector due to the resurgence of cross-border travel post-pandemic, the second quarter experienced a decline in inbound tourism following the earthquakes in Hualien, resulting in decreased occupancy rates in Taipei hotels. Concerns about earthquakes led to cancellations from international travelers from Europe, America, Hong Kong, Macau, Singapore, Malaysia, Japan, and South Korea, affecting both urban hotels and leisure resorts during the summer. Taipei's tourism hotels in the western district are more active in offering promotional packages, while those in Xinyi and the eastern district have maintained their business clientele due to exhibition participation and business travel, thus facing less pressure to promote rooms. Shin-Weng Business Hotel, Leofoo Hotel, and Leofoo Hotel Yilan are focusing on guests attending the 2024 Dadaocheng Summer Festival, while Chamber.8 Taipei, located in the back of Taipei Main Station, is targeting business travelers for promotions.
Source: YAHOO