Reported 8 months ago
Facing an aggressive price war from Chinese brands, Taiwanese bubble tea brand Chatime, a subsidiary under Hexagon, revamped its entire value chain as a strategy to compete. With over 1500 outlets globally, Chatime has taken measures such as redesigning store formats, menus, and packaging to cater to younger consumers' preferences. By reshaping their brand image, expanding product offerings, and introducing vibrant packaging, Chatime aims to regain lost market share and increase revenue per store.
Source: YAHOO