Reported 8 months ago
Zhi-Li Institute of Technology recently held the 7th OMO Management Practice Achievement Exhibition, the first e-commerce management practice exhibition in Taiwan, for students to demonstrate their learning outcomes in digital marketing. Under the theme 'AI START: Reboot,' the event showcased the integration of the latest AI technology into digital marketing education, marking Taiwan's first comprehensive application of generative AI in marketing. Students learned digital advertising, data analysis, podcasting, e-commerce livestreaming, and generative AI marketing applications, highlighting the importance of AI in enhancing marketing strategies and preparing students for future career development. The event not only displayed educational achievements but also facilitated talent internships and job matching, emphasizing the alignment of teaching outcomes, competitions, industry-academic cooperation, internships, and employment opportunities.
Source: YAHOO