Reported 2 days ago
A 40-day boycott of Target, initiated by Rev. Jamal Bryant and supported by various civil rights leaders, started this week in response to the retailer’s reduction of diversity, equity, and inclusion (DEI) initiatives. The boycott, named 'Target Fast', encourages participants to stop shopping at Target during Lent and direct their spending toward Black-owned businesses instead. Organizers aim for accountability and to restore Target’s commitments to DEI, citing significant outrage from consumers over the company's recent decisions. Experts suggest that the success of this boycott will depend on how effectively it engages the community and drives a movement for change.
Source: YAHOO