Target's Holiday Quarter Projections Dismal Amidst Budget-Conscious Shoppers

Reported about 23 hours ago

Target's shares fell 18% as the retailer forecasted stagnant holiday quarter sales and profits below expectations, largely due to consumers opting for low-priced essentials at competitors like Walmart. The company anticipates flat comparable sales and a profit of $1.85 to $2.45 per share, diverging significantly from analyst predictions. Despite attempting to attract shoppers with discounts and expanded private-label items, Target's struggles in higher-margin categories and the impact of a recent port strike have hindered its performance, leading to a revised annual earnings forecast.

Source: YAHOO

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