Target's struggles with private-label expansion

Reported 7 months ago

Despite Target's efforts to boost market share through private-label expansion, including launching the 'dealworthy' brand and cutting prices on grocery items, the retailer has not been able to prevent a decline in market share. Data shows decreasing purchase rates and average spending per shopper, leading to concerns among investors about losing ground to competitors like Costco, Walmart, and Amazon. Target's stock has seen minimal growth compared to its rivals, with the company aiming to improve sales growth in the current quarter amidst challenges in certain product categories.

Source: YAHOO

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