Reported about 15 hours ago
As the annual upfront ad-selling season begins, uncertainty surrounding tariffs raises concerns over potential impacts on the U.S. television industry. Major media companies are preparing for high-profile presentations to secure advertising commitments, but analysts predict a decline in spending due to fears of a recession linked to ongoing tariff negotiations, especially with China. While some companies remain optimistic about ad revenue, the overall landscape suggests a cautious approach as brands assess the cost of cutting ad expenditures amidst economic turmoil.
Source: YAHOO