Reported about 2 months ago
In a bid to grow subscription revenues, companies like Walmart and Verizon are turning to bundling strategies reminiscent of the fast food upsell 'Would you like fries with that?' Walmart is now offering discounted meals with its loyalty program, while Verizon is promoting a free Netflix subscription with its NFL streaming service. This trend reflects a broader corporate strategy to add value through creative offerings, though it raises concerns about hidden price hikes and consumer frustration with recurring charges.
Source: YAHOO