Reported 3 days ago
Retailer Temu saw a dramatic 58% drop in daily U.S. users in May following the end of the 'de minimis' exemption, which allowed low-value Chinese shipments to be imported tariff-free. This policy change, part of ongoing U.S.-China trade tensions, has forced Temu to reduce ad spending and alter its order fulfillment strategy. While competitors like Shein have adjusted better and managed to increase spending per customer, Temu has struggled to maintain its user base and sales growth amidst rising tariffs.
Source: YAHOO