Temu Under Investigation for Deceptive Sales Practices in the EU

Reported 16 days ago

Temu faces scrutiny from the European Union for allegedly breaching consumer protection laws, leading to a potential fine. This inquiry follows a separate investigation into the platform's efforts against illegal sales. European regulators have identified practices such as fake discounts and misleading reviews as problematic. Temu, a fast-growing e-commerce platform under Chinese-owned PDD Holdings, has been given a month to address these concerns or risk fines from EU nations.

Source: YAHOO

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