Tesla's Brand Loyalty Plummets Following Musk's Trump Endorsement

Reported 26 days ago

Tesla's customer loyalty has significantly declined since CEO Elon Musk endorsed Donald Trump, according to exclusive data. The brand's loyalty rate peaked in June 2024 at 73% but dropped to 49.9% by March 2025, aligning closely with Musk's political involvement and an increase in competition from traditional automakers. Although loyalty has slightly recovered to 57.4% as of May 2025, this marks a drastic fall from the brand's previous dominance in customer retention. Analysts suggest that Musk's political stance may have alienated some of Tesla's environmentally conscious customer base.

Source: YAHOO

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