Tesla's Brand Loyalty Plummets Following Musk's Trump Endorsement

Reported about 9 hours ago

Tesla's customer loyalty has significantly declined since CEO Elon Musk endorsed Donald Trump, according to exclusive data. The brand's loyalty rate peaked in June 2024 at 73% but dropped to 49.9% by March 2025, aligning closely with Musk's political involvement and an increase in competition from traditional automakers. Although loyalty has slightly recovered to 57.4% as of May 2025, this marks a drastic fall from the brand's previous dominance in customer retention. Analysts suggest that Musk's political stance may have alienated some of Tesla's environmentally conscious customer base.

Source: YAHOO

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