Reported about 2 months ago
The US Open, kicking off its prestigious tennis tournament, has become a favorite among celebrities and high-rollers, offering lavish suites priced up to $100,000 and exclusive amenities. With record-breaking attendance and a surge in corporate hospitality revenues, major brands leverage the celebrity presence to enhance their visibility and engage a younger audience, reflecting a growing fascination with tennis. Sponsors are increasingly investing in premium experiences to attract A-listers, as the event transforms into a glamorous gathering spot, complete with upscale dining and signature cocktails.
Source: YAHOO