Reported 6 months ago
The article discusses the "Chipotle Walkout Method" trend, where dissatisfied customers leave Chipotle mid-order due to perceived food portion issues, initiated by a TikTok influencer. Despite online complaints, Chipotle's real-life sales and profitability remain strong, with fourth-quarter sales growing 14.1% and net income by 26%. The article suggests that while demand-pull inflation and rising prices may impact Chipotle's portion size controversy, the company could face brand and reputational damage if not addressed, potentially affecting shareholders negatively.
Source: YAHOO