Reported 1 day ago
Beixiazhu, once a bustling center for live-streaming e-commerce in China, has transformed into a ghost town as cutthroat competition and declining consumer demand have led to a price war that drove many sellers away. While the e-commerce sector in nearby Yiwu continues to thrive, with its vast market attracting global buyers, small merchants struggle with low profit margins amidst rising costs and an oversupplied market. Despite a government stimulus aimed at revitalizing the economy, many merchants in Beixiazhu have already given up, reflecting the ongoing challenges in China's e-commerce landscape.
Source: YAHOO