The Fashion Empire Built by Liu Benqian, the Founder of iROO, After 30 Years of Dedication

Reported 12 months ago

Liu Benqian, a prominent figure in Taiwan's fashion industry, founded the fashion brand iROO. Despite initial skepticism due to not offering discounts or selling in department stores, the brand has thrived for 25 years with expansions in Singapore, China, and Indonesia. Liu Benqian, who started as a delivery boy in a garment factory, has remained dedicated to the fashion industry for over 30 years. Despite setbacks in entering the Chinese market and losing millions, he persevered without compromising on his principles. After weathering the pandemic, he launched a new leisurewear brand, COZY PUNCH, to revolutionize the industry. Liu's commitment to quality and perfectionism sets him apart in the fashion world.

Source: YAHOO

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