Reported 8 months ago
DoorDash's Chief Marketing Officer, Kofi Amoo-Gottfried, highlights the importance of the 'human element' in DoorDash's business model during The 2024 Cannes Lions International Festival of Creativity. He discusses the company's marketing strategies, innovation, and engagement initiatives, emphasizing the core role of people in activities like deliveries. Amoo-Gottfried stresses that the human touch is vital for the success of DoorDash, making it distinct in the market. Despite advancements, DoorDash sees human involvement as essential for their operations.
Source: YAHOO