Reported 3 months ago
In the lead-up to the Paris Olympics, the significance of brand partnerships is underscored by companies like Nike and Ralph Lauren gaining immense visibility. Sunny Bonnell, co-founder and CEO of Motto, discusses how these big brands leverage global platforms for long-term brand recognition and awareness. While some partnerships yield immediate returns, others build brand awareness gradually, demonstrating the multifaceted nature of Olympic brand deals.
Source: YAHOO