Reported about 8 hours ago
The article discusses how recent collaborations between apparel brands and celebrities like Bad Bunny and teams from Formula 1 have led to surprising sales increases, despite rising prices due to tariffs. Companies like PVH and Gap are leveraging these partnerships to boost consumer engagement and sales, suggesting that American consumers are more resilient and willing to spend, countering fears of economic downturn as they embrace premium-priced products.
Source: YAHOO