Reported 18 days ago
General Motors (GM) is set to join Formula 1 in 2026 under the Cadillac brand, marking a significant move that aims to enhance Cadillac's exposure and profitability. This strategic partnership aligns with Formula 1's goal to expand its American audience, following the introduction of three races in the U.S. Cadillac hopes to leverage its involvement in F1 to increase sales beyond its traditional markets in America and Canada into Europe and Asia.
Source: YAHOO