Reported 8 months ago
Fast-food chains like McDonald's, Burger King, and Starbucks are introducing new value meal combos and deals to entice consumers back to their doors and drive-thrus. The competition in the fast-food industry to attract customers with these budget-friendly options is highlighted by Placer.ai Head of Analytical Research R.J. Hottovy. Other major fast-food chains like Wendy's and Popeye's are also joining the trend of offering affordable meal deals to meet consumer demand for value. The article discusses McDonald's $5 meal deal, Burger King's $5 meal deal, and Starbucks' pairings menu offering drink and breakfast item combos for $5 to $7.
Source: YAHOO