Reported about 1 year ago
In early 2000, Aflac's CEO Dan Amos took a risk by running an advertising campaign featuring a duck quacking 'Aflac,' created by The Kaplan Thaler Group after being inspired by ducks quacking at Central Park. The iconic duck led Aflac to double its sales within three years and increase brand recognition to 90-95%, solidifying its status as the company's golden goose.
Source: YAHOO