Reported about 1 month ago
America's increasing focus on hydration has led to the emergence of a $1.5 billion market, with products like Liquid I.V. leading the trend. Initially targeting athletes, Liquid I.V. has expanded its reach to everyday consumers looking for flavorful hydration options. The growing preference for convenient powdered mixes over traditional beverages has boosted sales, with major brands like BodyArmor and Gatorade entering the competition. Despite debates over real hydration needs, the market continues to thrive, fueled by social media trends and a rising awareness of health and wellness.
Source: YAHOO