Reported 2 days ago
Labubu, a plush toy from China's Pop Mart, has evolved from a Nordic mythology-inspired character introduced in 2015 to a viral sensation in the collectible toy market. Its surge in popularity began with plush toy sales in 2023, drawing the attention of celebrities and social media influencers. Labubu represents a mix of play and fashion, becoming a sought-after accessory for fans of all ages, especially adults, boosting Pop Mart's revenue significantly. Despite challenges like supply shortages and resellers, Pop Mart aims to expand further in the U.S. market in response to high demand for Labubu.
Source: YAHOO