Reported 7 months ago
The global aging population is a current trend, with seniors becoming the primary consumers due to economic stability and more free spending time. The 'silver economy' is expected to surpass 96 trillion USD, emphasizing the need for careful marketing strategies to avoid age discrimination. With a focus on health consciousness post-pandemic, the market is shifting towards preventive healthcare products, transforming consumer behaviors and preferences. Advertisements must be age-friendly and avoid negative connotations to appeal to the growing older population, which holds significant consumption power and influences market structures.
Source: YAHOO