The Rising Competitor: Brooks Running Challenges Nike

Reported 25 days ago

Brooks Running, an established name in the sneaker industry, remains a leading choice for serious runners despite being smaller than giants like Nike and New Balance. The company, known for its innovative products like the $200 Glycerin Max Road Shoe, is facing competition from newcomers such as On and Hoka, along with Nike's resurgence under new leadership. In an interview, Brooks' CEO Dan Sheridan discusses the brand's strategies and its relationship with Berkshire Hathaway as they prepare for major events like the New York City Marathon.

Source: YAHOO

View details

You may also interested in these wikis

Back to all Wikis