The Risks of AI in Marketing: Balancing Innovation and Brand Integrity

Reported 1 day ago

AI is poised to revolutionize marketing, with companies like Meta planning to fully automate ad creation by 2026. While AI offers potential benefits in efficiency and cost reduction, experts warn of significant risks, including accuracy issues, potential brand reputation damage, and the amplification of biases. To navigate these challenges, businesses must ensure human oversight to maintain accountability and protect customer relationships.

Source: YAHOO

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