Reported 20 days ago
Amerant Bank in South Florida has transformed its identity and brand recognition by forming partnerships with local sports teams, including Major League Baseball's Tampa Rays and Miami Marlins, and the NBA's Miami Heat. Since CEO Jerry Plush's arrival in early 2021, the bank has embraced a strategy of aligning with strong sports brands to raise awareness, resulting in significant asset growth and an increased market share in Miami. Plush believes these partnerships not only improve visibility but also demonstrate a commitment to the community.
Source: YAHOO