The Trend of Social Media Copying: A Closer Look

Reported 18 days ago

Social media companies are increasingly imitating one another to stay relevant, as seen with Snapchat's new feature unifying Stories and Spotlight into a TikTok-like experience. This trend follows a history of competitive mimicry, with platforms like Instagram and TikTok also adopting successful elements from each other. The pressure to innovate while maintaining user engagement reflects the market's kill-or-be-killed mentality, driving companies to borrow user-friendly features to capture evolving preferences.

Source: YAHOO

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