Reported about 24 hours ago
TikTok has officially launched its in-app shopping feature, TikTok Shop, in Spain and Ireland, marking the start of its expansion across Europe amid potential restrictions in the U.S. The new feature allows creators to link products in their videos, with offerings ranging from beauty products to home appliances. This initiative is part of TikTok's strategy to explore new markets, especially after US courts upheld a ban under national security concerns. With significant sales growth during past shopping events in the U.S., TikTok aims to challenge major e-commerce players like Amazon in Europe.
Source: YAHOO